Page 59 - Yıldız'da Yaşam - 9. Sayı

COMMUNITY SUPPORT / (pp. 12-13) NEWS STORY / (pp. 14-17)
‘A breath of fresh air for the future’ Yıldız Entegre shines
by Yıldızlar Yatırım Holding in exhibitions with its

Y ıldızlar Yatırım Holding extended a helping hand to the “Geleceğe Nefes” innovative vision
Y
(A Breath for the Future) campaign, which was launched by the Ministry of
Agriculture and Forestry and received massive support from all segments across Turkey. ıldız Entegre, the leading player of the forestry products industry,
showcased its latest lines that bring warmth to living spaces in
Yıldızlar Yatırım Holding participated in the campaign with the vision leaving a greener the 22 Intermob Furniture Industry Fair at Istanbul TÜYAP on October
nd
Turkey to future generations and donated saplings on behalf of all its employees. 12-16, 2019, and later in Domotex 2020 – The World of Flooring Expo
Employees from Yıldızlar Yatırım Holding companies İGSAŞ, Yıldız Entegre and Yıldız in Hannover on January 10-13. Yıldız Entegre introduced its innovative
Demir Çelik supported the “Geleceğe Nefes” project by participating in the event in Gebze products and services to the visitors at the 22 Intermob Furniture
nd
- Pelitli Forestation Area. As part of the project, which targeted 63 thousand saplings in Industry Fair. Yıldız Entegre preferred a modern architectural approach
Kocaeli, 80 thousand saplings were planted while participation was 126 percent above and embraced the philosophy of “Following the Tree” for the design of
target. Speaking about the campaign, Yıldızlar Yatırım Holding Board Member İlkay Ünal its booth. The company’s Yıldız Home and Yıldız Trend branded products
noted that Turkey is well aware of the importance of forests and has some of the best that lend to natural, decorative and warm living spaces were presented
practices and examples in the world, “As Yıldızlar Yatırım Holding, we are very pleased to industry professionals and business partners. The next stop of Yıldız
to participate in this major campaign launched by the Agriculture and Forestry Ministry. Entegre was Domotex in Hannover, Germany. Known as one of the world’s
The amazing interest that people from all around Turkey showed in the campaign is top international expos for flooring, Domotex 2020 took place with 1,400
actually a sign of how much the country really needed such an awareness project and exhibitors from 60 countries as Yıldız Entegre made its mark with natural,
how sensitive our people are to such issues.” healthy and innovative products.

NEWS STORY / (pp. 18-21) EXPERT OPINION / (pp. 22-25)
İGSAŞ for the On marketing and brand with
Love of Soil! Güven Borça, Turkey’s first brand consultant

İ GSAŞ organized its 2019 Dealer Conference at G üven Borça, Turkey’s first brand consultant, talks about the difference between marketing and

Granada Luxury Hotel in Belek on October 24-
branding, how Turkey can create a global brand and his collaboration with Yıldız Entegre. Borça says:
27. During the four-day event, organized with the “We are working with Yıldız Entegre. A transformation process took place for brand architecture. They switched
theme “For the Love of Soil,” dealers that deliver to a structure with three pillars: Yıldız Home, Yıldız Trend, and Yıldız Master. Yıldız Entegre’s logo was changed.
İGSAŞ products to the farmers came together We are trying to clarify this process and form a basis for the hierarchy among the brands. This is how the brands
with İGSAŞ Board of Directors and employees. will gain prominence. Working with Yıldız Entegre is very exciting. We visited wood floor fitters, chipboard
Marketing & Sales Director Ercan Karasu opened workers, dealers, producers; this is the question we got: The marketing efforts of the last two years yielded very
the event with a presentation. Karasu noted that positive returns. “
İGSAŞ is set apart from the other companies with
a team that can think differently and act in unity,
and relationships built on mutual respect and
team spirit. Next, İGSAŞ General Manager Turan NEWS STORY / (pp. 26-29)
Tok took the stage and underlined that they never
compromise on quality of the fertilizers, both their Heightened awareness about disasters
own production and also imported, adding that
sufficient inventory is always available for their M aintenance Mechanic Taner Gümüş, who has worked at Yıldız Demir Çelik since June 2018, has
dealers. Then, Board Member Hakkı Yıldız took the always been interested in mountaineering and nature from a young age and this evolved into
stage and began by saying that ensuring customer volunteering for AKUT (Search & Rescue Association). Gümüş told us about how he became a part of AKUT and
satisfaction is a top priority for the company. He why search and rescue efforts are so important. When he was a student at Kocaeli University, he discovered
AKUT as a member of the Mountaineering Club. On December 1, 2019, he participated in the search and rescue
also mentioned that İGSAŞ undeniably has an mission together with 30 AKUT members to find the two amateur mountaineers who disappeared in Uludağ.
important share in the success of Yıldızlar Yatırım Gümüş, who later took part in numerous AKUT missions says that he will go on to operations and continue to try
Holding. Yıldız emphasized that İGSAŞ cannot exist to save lives as long as he can. He adds that Turkish people are a community that loves to help but awareness
without dealers and employees, and added that about search and rescue is not quite common. He explains that the operations and training programs of AKUT
they see it as a necessity to spend what they earn may change depending on the disaster’s type and notes that response and rescue methods and techniques
in the country to also spend in this country. After varies: “We don’t take volunteers who are not trained about winter conditions and avalanches to an avalanche
that, guest speaker İrfan Donat, Bloomberg HT site or volunteers who are not trained about earthquakes to an earthquake site. We take volunteers who are
Agriculture Editor, addressed the participants. well-trained in that specific type of disaster to the respective missions.”
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