Page 58 - Yıldız'da Yaşam - 9. Sayı
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          NEWS STORY /  (pp. 2-3)                                                    NEWS STORY /  (pp. 4-5)
          Turkey’s Star* for 130 years                                               Yıldız Enerji for a

          Y   ıldızlar Yatırım Holding, with a history dating to the 1890, continues to contribute to the nation’s   sustainable future

              economy as a more-than-a-century old group in Turkey. First founded in Trabzon by Hasan
          Yıldız, the group has created value for Turkey for five generations as a pioneer of entrepreneurship   T he most recent investment of Yıldızlar
                                                                                          Yatırım Holding, one of Turkey’s leading
          and innovation, and also become a key player in the global market with its corporate culture and   industrial groups, is YYH Yıldız Enerji. The mission
          manufacturing strength. As one of Turkey’s largest conglomerates, Yıldızlar Yatırım Holding operates in a   of YYH Yıldız Enerji, which began its operations in
          number of integrated industries including forestry products, fertilizers, iron & steel, maritime transport,   the last quarter of 2019, is to deliver electricity at
          port operations, chemicals, energy, real estate and insurance. Yıldızlar Yatırım Holding also exports   favorable prices to corporate customers, especially
          to more than 50 countries on three continents with its Yıldız Entegre brand. İGSAŞ, a group company,   group companies located across the country.
          produces urea, ammonia and NPK at its Körfez plant in Kocaeli. Yıldız Demir Çelik, a newcomer to   Yıldızlar Yatırım Holding, which operates with
          the Turkish industry, also creates value for the national economy through flat steel sheet production.   the vision of protecting the nature and building
          Chairman Fehmi Yıldız said that Yıldızlar Yatırım Holding has become a leading industrial group in   a sustainable future across all business areas,
          Turkey, which makes them very proud, “As company, whose foundations were laid 130 years ago we have   aims for efficient use of energy resources as
          never refrained from producing, investing and creating employment for our people and country. Believing   well as more efficient operation of the existing
          that our success is Turkey’s success, we always took responsibility even in the most difficult times. And   system through YYH Yıldız Enerji. The Energy
          today, we continue to work with the same vision. We are aware of the great responsibility that falls on   Management Committee, consisting of Yıldız Enerji
          leading companies like ours at a time when the whole world is fighting the coronavirus pandemic, which   employees who are experts in their respective
          continues to impact Turkey as well. This is why we prioritize the health and wellbeing of our employees   fields, contributes to raising awareness about
          and take all necessary measures while doing our best to help our country overcome this period with   most efficient ways of using energy by organizing
          minimum damage. We are confident that we will navigate through these difficult times.”  activities focused on the concept of “Manage Your
          *Yıldız in Turkish means Star.                                             Energy”.

          FOCUS / (pp. 6-10)
          As the world evolves so does Yıldız Demir Çelik
          T    he only thing that organizations, which are right in the middle of a   process was completed, a new phase came and the corporate transformation program

               constantly evolving world, can do to survive and move ahead to a better
                                                                corporate transformation process at Yıldız Demir Çelik was named “Birİz Corporate
          future is to embrace change and to adapt themselves to the conditions. This is   of Yıldız Demir Çelik was launched with a presentation on September 16, 2019. The
          precisely why corporate transformation projects actually offer a way for companies to   Transformation Program” with the participation of several managers and employees.
          survive amidst the changing dynamics of the world and move with more confidence   In the meetings held as part of the launch plan, Yıldız Demir Çelik’s vision, mission,
          toward a future they aim for. Yıldız Demir Çelik embraced this approach and took   values, strategic focus areas, strategies, actions and key performance indicators were
          the first step for corporate transformation in 2019, beginning with field studies that   defined. The meetings also led to an answer to the question of where the company
          lasted three months. Interviews and focus group studies were conducted with 60   wants to be at a decade from now, noting that Yıldız Demir Çelik is more than just
          employees and managers using various methods. Then, employees and managers   a company established to produce steel and what its real reason for being is. In
          responded to two surveys. Next, the current situation was assessed, the required   total, 190 people from all levels participated in all of these activities and had the
          changes were identified and a solution map was created. After presentations to the   opportunity to speak up and express their opinions in different workshops, exercising
          management, corporate transformation program was approved. Once the entire   their right to shape their own future.
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