Page 62 - Yıldız'da Yaşam Sayı-7

NEWS STORY / (pp. 14-17)
From sourcing to aftersales:
Customer is the focus of Yıldız DYemir Çelik
ıldız Demir Çelik, the youngest member of Yıldızlar Yatırım Holding, works in
cooperation with several industries. The customers as stakeholders of Yıldız Demir Çelik include companies from the panel radiator, white goods and construction sectors
as well as steel service centers that procure the products, scale them to size and deliver
to end users. The company will also cater to the automotive industry. Customer relations management at Yıldız Demir Çelik, which applies TS ISO 10002 standards to customer satisfaction management policies, is the responsibility of the Technical Services Directorate, which consists of the Quality Department and Customer Technical Services Department. These departments ensure quality control at every stage of production and also manage pre- and after-sales technical support processes. Yelda Güney Liman, Technical Services Director at Yıldız Demir Çelik, emphasizes that ultimate customer satisfaction is essential, “We are among the pioneering companies with the TS ISO 10002 Customer Satisfaction Management System in the Turkish iron and steel industry. Understanding and meeting customer expectations effectively in line with our customer-focused approach is a priority goal for us.”
Every stage across the product journey, not only the process from production to customers but from the very beginning, sourcing prior to production all the way to delivering the product to the customer is carefully executed. All these processes are carried out by a team of 60 people from the Production Planning and Logistics, and Raw Material Sourcing and Purchasing Departments under the Supply Chain Directorate. Supply Chain Director Selçuk Yılmaz says that Yıldızlar Yatırım Holding plays an important role in supporting and ensuring that all these processes are carried out in the best possible manner: “We see that success is not a coincidence when we think about our customer focus, experienced teams in each department and our machinery park as a whole.”
NEWS STORY / (pp. 18-19)
Yıldız Entegre begins its
branding process
B rands update their corporate identities and forms of communication to keep pace with the era. This is why Yıldız
Entegre modernized its corporate identity by giving the old logo, which was used for a long time, a new face, proving its relevance with its products, services and innovations. The leaf figure, a motif that we are used to seeing in nature, was combined with the star, representing the brand (‘Yıldız’ literally translates as star into English) to incorporate Yıldız Entegre’s field of activity. Another stop on the transformation journey was grouping all product ranges under three main brands:
Yıldız Home: With door and parquet products, the brand
offers a range that delivers natural looks, modern design and personalization.
Yıldız Trend: Yıldız Trend offers a range of semi-finished products such as MDFlam, chipboard, cover panels, and lacquered panels with a rich variety of colors and textures for the furniture industry.
Yıldız Master: The brand brings together MDF, chipboard and door panel groups that are preferred by the craftsmen who seek the best quality and deliver excellent work.
Marketing and Corporate Communications Manager Ercan Şahin says, “We work toward our mission of leading not only with our production strengths but also with our technology, environmental sensitivity, quality, and most importantly, our sense of responsibility for the geography where we have taken root.”
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